Google vs Yahoo Acquisition Semiotics

1st time using a green shade
Originally uploaded by Sita ; ).

I've always liked the word se·mi·ot·ics. Almost studied it.

The theory and study of signs and symbols, especially as elements of language or other systems of communication, and comprising semantics, syntactics, and pragmatics.

Semiotics is the perfect word to use in a perfunctory manner when benchmarking the name of companies that Yahoo has bought versus Google, helpful in CSI like profiling. Yahoo's M+A semiotics read : fun, jagged, dangerous in the same way a rollercoast ride is; delicious, flickr, konfabulator (sadly renamed) Google's scrip semiotics are more complex, obtuse, asexual + asynchronous : Android, Akwan, Urchin, Keyhole. Great list on all Google's acquisitions here, minus the semiotics.