Yahoo's $680m Reasons for Goto.com 2.0.
If you just sold the ad exchange you founded in 2003 that does billions of ad impressions a day and clips a 10% ticket on the revenue, for $680M, as Right Media have done with Yahoo, you (the founder might) say : "This is fantastic news for both companies, Exchange members and the industry in general."
Fantastic news indeed. Overture 2.0. (Terry personally welcomed the Right team who they already had 20% of in a pls save me way : "Right Media employees, welcome to the Yahoo! family. We’re excited by your deep industry, technical, advertising and publisher knowledge, and look forward to working with a team of such high caliber and expertise.") For a second tranche investment, the valuation certainly skipped along very nicely.
Must say I love these ad exchange models (adbrite, blogads, right media) and often ponder who will create the same ad exchange downunder and in other regions where advertising is bought locally.
VentureBeat : "Right Media is notable because it is an ad exchange, where buyers of Internet ads (publishers) and sellers (advertisers) can find each other and negotiate prices with the efficiency created by a large marketplace.. is more transparent than Google’s platform for publishers.. It is growing quickly, and in October boasted two billion ad impressions a day being bought on it. Chief executive Mike Walrath told us at the time it is the largest such marketplace. It takes “less than 10 percent cut” as middleman from each transaction, which is not enough to scare customers away, but still enough to generate a healthy income. Walrath said at the time his biggest competitors are Microsoft and Google."
Semel himself on the Yahoo Blog : "We think supply and demand should be regulated by the marketplace, not a closed platform. Right Media provides a democratic model that empowers advertisers with all of these benefits. We think our open approach is a clear differentiator from others in the industry and will provide significant benefits to publishers and advertisers."
Interesting aside here via Om from a recently exYahooligan KickingPebbles.net discussing Yahoo Mail vs gmail (an experience I must concur to having exactly the same as, minus working at Yahoo;) : "I feel like a major ass writing this, for many reasons. When I sat down to write this initially, it was my first day not working for Yahoo! in 2+ years. I was inspired to write this following a long IM correspondence with a friend, comparing GMail and Candygram- my timing with having just left Yahoo!, of no influence on the disucssion. Of course my own impartiality and possible inclination to write “they suck!” for the sake of “they suck!” articles lingered in the back of my mind as an open question of personal integrity, abreast my honest and strong affection for Yahoo! the brand, the online media [something], and the organization of 10,000+ damn tallented folks worldwide… who I do miss working with daily (and pelting nerf rockets-at), dearly."
Extra : And kewl Chaser prank covered via techcrunch, in which they asked 10 rapidfire questions of Wikipedia's Jimbo Wailes (there's how you find out about your local news.) Any1 got the clip franky ? or will this be in an upcoming episode ? :) Chaser to Wales : "Fourth, Mac or PC - do you really give a shit?" Cam Reilly may be able to answer this.
Fantastic news indeed. Overture 2.0. (Terry personally welcomed the Right team who they already had 20% of in a pls save me way : "Right Media employees, welcome to the Yahoo! family. We’re excited by your deep industry, technical, advertising and publisher knowledge, and look forward to working with a team of such high caliber and expertise.") For a second tranche investment, the valuation certainly skipped along very nicely.
Must say I love these ad exchange models (adbrite, blogads, right media) and often ponder who will create the same ad exchange downunder and in other regions where advertising is bought locally.
VentureBeat : "Right Media is notable because it is an ad exchange, where buyers of Internet ads (publishers) and sellers (advertisers) can find each other and negotiate prices with the efficiency created by a large marketplace.. is more transparent than Google’s platform for publishers.. It is growing quickly, and in October boasted two billion ad impressions a day being bought on it. Chief executive Mike Walrath told us at the time it is the largest such marketplace. It takes “less than 10 percent cut” as middleman from each transaction, which is not enough to scare customers away, but still enough to generate a healthy income. Walrath said at the time his biggest competitors are Microsoft and Google."
Semel himself on the Yahoo Blog : "We think supply and demand should be regulated by the marketplace, not a closed platform. Right Media provides a democratic model that empowers advertisers with all of these benefits. We think our open approach is a clear differentiator from others in the industry and will provide significant benefits to publishers and advertisers."
Interesting aside here via Om from a recently exYahooligan KickingPebbles.net discussing Yahoo Mail vs gmail (an experience I must concur to having exactly the same as, minus working at Yahoo;) : "I feel like a major ass writing this, for many reasons. When I sat down to write this initially, it was my first day not working for Yahoo! in 2+ years. I was inspired to write this following a long IM correspondence with a friend, comparing GMail and Candygram- my timing with having just left Yahoo!, of no influence on the disucssion. Of course my own impartiality and possible inclination to write “they suck!” for the sake of “they suck!” articles lingered in the back of my mind as an open question of personal integrity, abreast my honest and strong affection for Yahoo! the brand, the online media [something], and the organization of 10,000+ damn tallented folks worldwide… who I do miss working with daily (and pelting nerf rockets-at), dearly."
Extra : And kewl Chaser prank covered via techcrunch, in which they asked 10 rapidfire questions of Wikipedia's Jimbo Wailes (there's how you find out about your local news.) Any1 got the clip franky ? or will this be in an upcoming episode ? :) Chaser to Wales : "Fourth, Mac or PC - do you really give a shit?" Cam Reilly may be able to answer this.
posted by redbarren at 7:29 PM
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