"It's just a cover for his awesome web 2.0 thing."

"It's just a cover for his awesome web 2.0 thing."
Originally uploaded by Ben Brown.

The absolute market size globally of ad revenue in social media software may be low (assuming they dont include businesses like MySpace), but the % growth numbers are good (joke) I'm actually most interested in the category or channel breakdowns, the results of which below concur with my thoughts that are influenced by what Calacanis says about WeblogsInc. As well as my own experience. Steve Rubel : "Unsurprisingly technology, auto and media brands are the most active in advertising in social media, accounting for more than half of the total spending in 2005. Food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010, according to PQ Media."