Media Should Give SportingFans the Tools to Yell + Sing
Jeff Jarvis live-blogs the CEO of Reuters on the role of media companies in the new blogging, rss, and social networking spaces : "Media companies will be a “seeder of clouds.” Nice analogy. I call it a magnet and would recommend that to him for he says that just creating content is not enough; they must attract the people. The second role is to be a “provider of tools… We need to produce open standards and interoperability to allow” disparate people to create content of disparate types. “Let’s not make the same mistakes newspapers did with the protectionist online strategies that characterized Internet 1.” By that he means not recreating the old content in the new medium. The third role, he says, is that media companies will be “filter and editor.” He says that “the good stuff will rise to the top” online."
2.0 Edge Extremists will rattle on about how media companies don't get The Edge, which seems like a Web 2.0 version of The Sun, that you can't look at too much or you will go blind. Jeff Jarvis is good to read because he works in, has spent a career in media/newspapers. He knows as long as media value their audience, dont take them for granted, and not try to be all things to all people : Then they just need to give them the tools they need, some direction, ongoing support, and then the aggregation, personalisation, networking and monetisation pieces can be sorted from there. An example of focus I talk about at the moment is Sport (football season again here, go Dees) : Media have huge sport franchises in print and TV they pay hundreds of millions for, even downunder. Combine those franchises with new citizen or "punter" online sport brands/tools/communities, and I can imagine alot of people giving their opinions (and connecting with other fans) on the weekly match. Beautiful day here, off to do some sports myself :)
2.0 Edge Extremists will rattle on about how media companies don't get The Edge, which seems like a Web 2.0 version of The Sun, that you can't look at too much or you will go blind. Jeff Jarvis is good to read because he works in, has spent a career in media/newspapers. He knows as long as media value their audience, dont take them for granted, and not try to be all things to all people : Then they just need to give them the tools they need, some direction, ongoing support, and then the aggregation, personalisation, networking and monetisation pieces can be sorted from there. An example of focus I talk about at the moment is Sport (football season again here, go Dees) : Media have huge sport franchises in print and TV they pay hundreds of millions for, even downunder. Combine those franchises with new citizen or "punter" online sport brands/tools/communities, and I can imagine alot of people giving their opinions (and connecting with other fans) on the weekly match. Beautiful day here, off to do some sports myself :)
posted by redbarren at 2:06 PM
1 Comments:
I'm not sure the role of traditional media companies will be as editors in the future. Some interesting new forms of filtering and prioritization of new stories that automate much of the process.
For example, Digg lets users decide what's truly newsworthy. Currently, it's limited primarily to tech, but that will change.
Technorati addresses this by using authority filters, so authors with more credibility tend to rise to the top for any given search.
Neither site relies on human editors, and both are growing faster than any traditional media company.
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